new or nu finish?

We had a shoestring budget and wide open brief: prove the transformative power of Nu Finish to car people. Our idea was to show up at a car show, where attendees were guaranteed experts. We crafted a game to test them, then capture their reactions on camera for our deliverables. What we got was two-fold, the word of mouth and genuine brand love conversations of an experiential campaign met with the versatility of a digital campaig that was cut down to run on social. We stumped almost everyone! (tbh a lot of egos were shattered…)