mellow moments

A collection of short scrappy social videos as part of our always on programming for Four Roses Bourbon, where my role was to oversee the teams in the creative development and production. This was one of the first projects where my role was more in overseeing other creatives, helping to push and pull ideas and adding builds as needed.

Creative cred to Aisha Campbell CW, Emmett Moore AD, Justin Marimon Sr Motion Graphics, Joey McRobert ACD CW.

Below are some examples of static creative I directed in a strategic effort to bring awareness to the nuances of tasting notes in different blends of Four Roses Bourbon.

Tony Wong AD, Lex Rule CW, Joey McRobert ACD CW