the right agent
RE/MAX knows better than anyone that finding the right home happens when you have the right agent. For their 2022 broadcast campaign, we opted to depart from previous campaign styles, in order to explore real human stories and the emotion built into buying and selling a home. In All Together we tell the story of a loving family in search of a home that fits all of them. In Hustle, we show how being a RE/MAX agent takes hard work and lots of pride. And in Front Door, we highlight the overwhelming emotion people feel when they think, “this might be the one.”
We were really were excited to bring these stories to life at a time when home meant so much to everyone. This is work is special to me because although I’m always concepting, this is the most involved in script writing I’ve been so far in my career and I hope to continue that. (Thanks for letting me, Mike!)
On Muse by Clio
“All Together”
We also created a :60 and :30 of this story, which out performed all previous work for the brand. Big ups to everyone involved in this, notably: Camp+King | Jesse Dillow ECD, Mike Reiner Sr. Copywriter, Justin Lee Sr. Producer, Emily Dillow Director of Brand, Carly Ringler Brand Supervisor, Hunter Hadfield Sr. Editor | Sanctuary Content | Cole Webley Director, Paul Meyers DP | NOMAD | Jai Shukla Editor | Future Perfect | Victor Magro Music Composer | One Union | Joaby Deal Sound Design / Mix Engineer | Primary Color Daniel De Vue Colorist. And the cast of “All Together”: Katie Foster, Jonathan David, Becky Borczon, John Combs, Kaila and Zander Franzwa-Moody, and Becca Ingram.
"Hustle"
"Front Door"
Case Study
We found that we had tapped into really relatable emotions, which translated to how the content performed. Of course, there is a case study to prove it.
We ran it back the next year…
Our challenge this year was to bring the agent’s character to the forefront without losing the authenticity and beauty we had established. To do that, we thought about the ways a RE/MAX agent would help the emotional journey of home buying and selling. I loved dreaming up these stories with Mike based on stories from friends-of-friends, reddit threads, and our imaginations.
It was also a very special opportunity to collaborate with almost all of the same minds as last year, all the way from first round script review to finishing.
Credits to this incredible team: Mike Reiner Sr. CW, Jesse Dillow ECD, Matt Hill Producer, Cole Webley Director, Rasmus Heise DP, Chris Cho Producer, Jai Shukla Editor, Daniel de Vue Colourist, John Connolly Composer, Joaby Deal Sound Engineer, and everyone else from Camp + King, Sanctuary, NOMAD, Trafik, Future Perfect, One Union, and RE/MAX that made this possible.
Moving Home
Point of View