the time I designed a splitboard for twix

I won a design competition for Twix, to design one half of a splitboard as part of their Twix Cookie Dough launch., “The Doughboard.”

Olympian Maddie Maestro designed one half, the half with the logo, and my design became the other half.

I built a suite of patterns based on color samples from the cookie dough packaging, and used that to create semi-abstract mountainscapes that were composed to play off of the wave design that Maddie did. I also added hand lettering to nod to the launch.

As part of the competition, my design was then used to give away 100 boards to fans!

As someone who has pitched campaigns like this, I may have had an unfair advantage in predicting what the brand would look for but hey, now I can go backcountry splitboarding!

More details here

One last thing, in case you’ve made it this far: a project that’s long since wrapped, yet I don’t have the heart to remove

Muscle & curve

muscle & curve

This project was my senior thesis as an Art Major & Years later, the statement I wrote still resonates with me:

As an athlete on a collegiate women's tennis team, I often wondered how my identity as a women co-exists with my identity as an athlete. These photographs explore this question.

Female athletes navigate challenges while training that are uniquely female but framed by the language of all athletes. Should I be benching more, how much cardio do I really need, is it ok to run at night? Women athletes have the same capacity for strength training as male athletes regardless of race, religion, sexuality, or body type, and are capable of much more than they are taught to believe.

Most female athletes develop their muscle structure to enhance performance. They bench press so they can throw further and hit harder--not just to look better. Many have an elegance that is uniquely feminine, but an athlete's decided femininity (or masculinity) or genetically prescribed curves are second to her strength.

The subjects of these photographs are women who train as hard as their male teammates with the same goal of reaching peak physical performance. Their bodies, individual and singular, are not for consumption by the male gaze and do not exist only to be sexualized. While this work does not attempt to speak for all female athletes, these portraits seek to represent strength, poise, and dedication.